Creative strategy is how I explore life—it's where my love for psychology, culture, and storytelling collide. Every flow, interaction, and visual should feel intentional and personal; and every campaign should capitalize on connection. With every new client and challenge, I'm learning what makes people tick and how to turn those insights into experiences that convert. Whether it's crafting viral social content or streamlining a user journey, I'm constantly evolving, one obsession at a time.